The use of safety equipment is required for many industries. This provides an advantage for your safety equipment distribution company.
However, increasing equipment sales to reach business goals can be challenging. For instance, prospects may not understand how your products can benefit them. They might be hung up on the cost of your equipment. Or, you may be struggling to find quality sales professionals to join your team. Fortunately, the following tips can help.
Implement these three methods to increase sales for your safety equipment distribution company.
1. Demonstrate How Your Safety Equipment Can Solve a Prospect’s Problem
Discover the main issues your prospect is having with their safety equipment. For instance, they may need to correct a problem the company experienced when an employee was injured on the job. Or, there may be a need to put safety gear in place to comply with state or federal requirements.
You may want to do some research about a company and its industry before meeting with a member of the leadership team. This can provide insight into potential issues the organization is facing that your safety equipment can resolve.
When you meet with your prospect, listen carefully to find out the safety issues they are experiencing. Use the information you uncover to describe how your equipment can meet these needs.
Share stories about how your customers used your equipment to solve problems or resolve issues similar to what your prospect is experiencing. Customer testimonials help build trust. Your prospect is more likely to purchase from you because other companies do.
2. Emphasize the Quality of Your Safety Equipment
Explain how the quality of the materials and manufacturing process enhances the quality of your safety equipment. This helps overcome potential objections if a prospect is focused only on price.
Be sure to mention any big-name companies you sell safety equipment to. This shows that established companies trust your equipment and feel confident purchasing from you.
If you sell safety equipment to companies with a stringent qualification process, be sure to point this out. This helps your prospect focus on the quality of your products rather than the price.
3. Source Top Sales Professionals from a Specialized Recruiter
Shorten your search for proven sales professionals by partnering with a recruiting firm that specializes in safety equipment manufacturing and distribution. Not only do we know your industry, but we know where to find top talent, and most importantly in this market, we know how to get those salespeople interested in new opportunities!Our job is to source the candidates who are the right fit for your qualifications—and your culture. And we coordinate all the steps in the hiring process (interviews, background screening, reference checks, etc.) to make your next hire as quick and easy as possible.
As your recruiting partner, we will help you negotiate compensation, provide you with timely feedback from your top candidates, and ensure a successful transition through your onboarding process. Our job is to simplify the process of hiring sales talent for safety equipment manufacturers and distributors throughout the United States and Canada.
Are You Looking to Add to Your Sales Team?
If your industrial safety or PPE manufacturing company is looking for top-tier sales talent, talk to The Charis Group. As the industry’s premier recruiters, we help sales leaders build diverse, lasting teams. Contact us today to learn more.