As we start to move beyond the COVID-19 pandemic, you should be preparing to change the way you sell your company’s products. With customers in almost every industry affected, their needs and budgets have dramatically shifted. By strategizing your approach, you can make the most of your sales opportunities.
Implement these five sales tactics as we move past the coronavirus pandemic.
1. Update Your Value Proposition
Because your customers’ priorities continue to change, the value you provide to fill their needs should change as well. In the past day, week, or month, your customers may face more risks than before. Your value proposition should align with helping to resolve these pain points.
2. Increase Your Customer Communication
Because your customers continue to change their day-to-day lives, they find it reassuring to hear from companies they know and trust. This is why you should be in regular contact with your customers. Be sure they understand what is changing and what is staying the same with your organization. Include which products will remain available, whether there may be delays in production or delivery, and how you are keeping your customers and employees safe. During your conversations, find out which changes your customers would like to see in the products you offer. Show that you want to help them in a meaningful way. Share your findings with your manager to see which ideas should be developed and implemented.
3. Show Empathy
Keep your customers’ needs at the center of all communications. They need to feel that you truly care about their struggles and want to help solve their problems. One way to accomplish this is by doing significantly more listening than speaking during your conversation with a prospect during the early discovery part of your conversation. Later on, you can give a summary of what you heard them say and present solutions to their challenges.
4. Cater to Customer Expectations
Pay close attention to what your customers want from your organization. With the increase in online shopping, your customers have access to more information than ever. Because they have more choices, they can exercise their purchasing power as they see fit. This means your customers demand even more from the companies they do business with. They also can leave reviews about their experience doing business with you. Be sure your product continues to meet your customers’ needs, and you provide top-notch service.
5. Plan on Remote Connections
The majority of customers enjoy having remote engagement during the sales process. In addition to safety concerns, customers can efficiently and effectively gain information, place orders, and arrange delivery. As a result, video and live chat should be the main ways you interact.
Are you Looking for a New Sales Job?
If you are interested in a sales role in industrial safety equipment and PPE’s exciting fields, contact the expert recruiters at The Charis Group today. We can help you bring your career to the next level.
