As a marketing professional, your competition for jobs is fierce. As the number of sellers going online increases, so does the need for experienced marketers. To stand out from all the rest, you need to know which skills are in highest demand. Emphasizing these on your resume can enhance your odds of being contacted for an interview.
These are four of the top marketing skills you need to stand out from your competition.
1. Search Engine Optimization
Knowledge of search engine optimization (SEO) is an in-demand skill. Because websites are replacing physical storefronts, inbound marketing is becoming a top method to gain attention from your target audience. By using keywords in your marketing strategy, your search engine ranking position (SERP) increases. As a result, more customers are inclined to click to it. This improves the quantity and quality of your web traffic. More visitors mean more opportunities to build brand awareness and relationships with prospects as you position your company as a leader in the field.
2. Marketing Analytics
The ability to measure the return on investment for a marketing strategy makes marketing analytics a valuable skill. Measuring, analyzing, and managing a marketing strategy and marketing campaign’s performance determines its success level. Breaking down the data into useful insights allows for more accurate predictions and judgments for future pay-per-click, SEO, content, social media, and email marketing campaigns. The ability to interpret this data saves the company money through more effective marketing campaigns.
3. Social Media Marketing
Since most customers spend hours on social media each day, social media marketing is a highly coveted skill. Understanding a company’s customer base, the type of content they search for, and ways to get people talking about the brand are imperative. These factors need to be tied together so that the content has an impact on the target audience. Because social platforms let a business connect with its customers and increase awareness of its brand, they also boost leads and sales.
4. Video Content Creation
Since the majority of customers on the internet watch online videos, video content creation is a desired skill. Including video in a marketing plan is a cost-effective way to create brand awareness. For instance, including a video component on a company website can increase the traffic and elevate the site in SERPs. Since customers typically are looking for accurate information and advice, the videos should be focused on informing the audience rather than selling to them. The more customers see a company’s videos, the more familiar the brand becomes. As trust begins to build, the more likely the customer is to buy something.
Are You Ready to Grow Your Marketing Career?
If you are a marketing professional interested in industrial safety equipment and PPE’s exciting field, contact the expert recruiters at The Charis Group today. We can talk about growing your career, or you can browse our current sales openings and apply online at any time.