The more customers interact with your brand on social media, the more likely they will buy from you. These interactions may include commenting on your posts, clicking a link, or communicating with the chatbots on your website. As a result, you want your use of social media to be as effective as possible to promote your business engagement.
Use these tips to increase customer engagement and sales on your social platforms.
Set Goals
Create goals for sales and customer engagement on your social accounts. These may involve increasing your brand awareness, building a community for your audience, driving traffic to your website, or generating leads. Be sure to track your progress toward reaching your goals. Continue to monitor your results and make changes when necessary. Celebrate your successes along the way.
Practice Social Listening
Monitor your brand’s social channels to gather feedback. For instance, pay attention to where your brand is mentioned or tagged. Also, study the topics and keywords specific to your industry. Additionally, pay attention to what your competitors are doing on social media. Combine all of this information to create your own social strategy. Remain aware of which social media content and behaviors encourage engagement to keep your strategy fresh. The more engagement you have, the more likely customers are to buy from your company.
Interact with Your Followers
Engage with your social media followers to positively impact how your company brand is perceived. For instance, share content that poses a question or includes a poll or survey. Also, host a live video and respond to the comments you receive. These activities promote an active community of followers, which increases trust in your brand. The more trust you gain, the more likely your followers are to learn about your products and become customers. This increases the likelihood of receiving word-of-mouth advertising for your brand. The more people who hear about your products from satisfied customers, the greater the odds they will turn into customers as well.
Use Chatbots
Include chatbots on your website. The more a visitor engages with your product, the more likely they are to purchase something. Your chatbots can do something simple, like trigger a popup that asks whether the visitor has any questions. Offering to answer questions and guide visitors through your website increases engagement. Your chatbot can be programmed to deliver content and product results based on the user’s input. It also can send the visitor to your live support team for additional help.
Are You Ready to Advance Your Sales Career?
If you want to work in a fast-paced, high-growth industry, talk to The Charis Group’s recruiters. As the leading sales recruiting firm for the industrial safety and PPE industries, we can help you take a step forward in your career.
