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News and advice for job seekers and talent managers.

How You Can Leverage Webinars to Generate Leads

Webinars are an effective way to increase brand awareness and visibility for your company. They generate customer engagement, build and nurture relationships, and position you as a leader in your field. All of these factors can result in high-quality leads.

Discover how you can create webinars for lead generation.

Target Your Audience

Market your webinar to the audience you want to reach. Start by creating a survey to find out the needs of your existing customers, email subscribers, and social media followers. Then, use the information to create a buyer persona map. Include your target audience’s characteristics and pain points, and the desired outcome for your product to provide. Use this map for advertising your webinar to a new audience of prospects. For instance, post frequent updates with attention-grabbing images and hashtags on your social media accounts. Also, promote your landing page to your target audience with sponsored updates and LinkedIn ads based on company size, skills, demographics, and other characteristics.

Customize Your Landing Page

Set up an informational landing page for your webinar. This can increase your number of registrants and attendees, which may result in leads and conversions. For instance, be sure your landing page includes information about your experience, achievements, and other information that makes you a leading educator on the subject. Also, break down your topic with bullet points, so it is easily understood. Additionally, include the date, time, and a calendar button for a reminder. Plus, clarify where to access the webinar after registration, such as a message in an inbox. Finally, share why your webinar should be attended.

Maximize Your Attendance Rate

Aim for your webinar to have a reasonably high attendance rate. For instance, offer registrants a free e-book or discount on your product. Also, use content marketing and search engine marketing techniques to target prospects looking for the solutions you provide. Additionally, create a compelling title for your webinar with the search engine optimization keywords you want to rank for.

Deliver Impactful Content

Share content in your webinar that makes a difference for your customers. For instance, cover a topic that includes actionable takeaways. Also, use attention-grabbing graphics, short informational videos, and engaging charts to make your information appealing. Additionally, include pop-up questions after every few slides to maintain engagement. Plus, save time at the end to answer questions. Be sure to end with a poll to learn more about your audience and gauge your content’s relevance. Use your findings to improve your next webinar.

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