High-impact marketing significantly improves your company’s bottom line. Of course, the techniques you choose and the results you receive will depend on your goals, industry, and types of marketing best suited for your brand. To maximize your return on investment, here are five methods to increase the impact of your marketing efforts.
1. Study Your Competitors’ Marketing
Evaluate the marketing channels that your competitors are using. This evaluation will give you an idea of what has helped increase their success and which areas they lack in. If you notice significant success with one channel, be sure to use the same and similar channels for your marketing efforts. Be sure to evaluate your results on an ongoing basis and make the necessary adjustments.
2. Target Your Ideal Audience
Focus your marketing efforts on the audience you want to reach. This will expand your brand awareness and potentially increase your leads. For instance, if your goal is to increase sales of a new product, focus on a select group of people who may be ready to purchase them. This includes viewers of your landing page for your product and viewers who clicked an ad for your product in the past six months.
3. Personalize Your Marketing Messages
Be sure to personalize your marketing based on your audience’s wants and needs. For instance, set up nurture campaigns with unique message strategies and information that’s relevant to your target audience throughout their journey. Be sure to include an action for the viewer to take to lead them down a guided path. This action may involve downloading a white paper or requesting more information about your product.
4. Share Case Studies
Demonstrate a few ways that your product created success for your customers. This lets your new or potential customers see what you have to offer and the results you can produce. Providing real-life examples of how your product benefitted an organization helps new and potential customers visualize similar results for themselves. This encourages them to reach out and learn more about the value you can provide them.
Emphasize Your Referral Program
Let your customers know how they can benefit from referring your company to other organizations. After all, it costs significantly less to acquire new customers through word-of-mouth recognition than it does through paid channels. For instance, offer your existing customers a discount if they share their experiences with other organizations or provide you with potential customers’ names. Hearing about your satisfied customer’s experience may encourage a potential customer to learn more about your product and company. This will improve your odds of increasing sales.
Are You Ready to Advance Your Marketing Career?
If you have outgrown your marketing role and are ready to work in a fast-paced, high-growth industry, talk with The Charis Group’s recruiters. As the leading sales recruiting firm for the industrial safety and PPE industries, we can help you take a step forward in your career. We look forward to helping you achieve more.